UK/Europe

Geoff Collins explains AI driving enforcement on the BBC

February 27, 2025

Acusensus General Manager, Geoff Collins, joined BBC radio to discuss how Acusensus technology uses images of UK drivers to deter dangerous seatbelt and phone behaviour.

In the UK, roughly 50,000 drivers hold their mobile phone daily while driving, and roughly 500,000 daily journeys exclude seatbelt use (Department for Transport survey data). Essex will join 19 police forces across the UK who have already partnered with Acusensus to improve road safety.

Essex police force’s head of roads policing, Adam Pipe, called the photo results “phenomenal” and predicted this collaboration is likely to reduce road accidents. Acusensus is proud to partner with UK police departments to pursue our shared road safety mission to change behaviour, save lives and make the roads a safe place for everyone.

Read here: AI cameras trial by Essex Police will detect phone offences

Listen to more here: Acusensus boss explains AI enforcement on radio – Highways News