Acusensus Heads-Up Solution Trial in Greater Manchester

During September and October 2024, the Greater Manchester region trialled Acusensus’ Heads-Up solution. This initiative supports Transport for Greater Manchester’s (TfGM) efforts to understand the scale of distracted driving and seatbelt non-compliance behaviours in the region.

The data collected during this trial will play a crucial role in shaping future education campaigns and enforcement strategies. This collaboration between Acusensus, AECOM and Safer Roads Greater Manchester is a key component to achieving Greater Manchester’s Vision Zero Strategy and Action Plan, which aims to eliminate road deaths and life-changing injuries by 2040.

The statistics are significant – in 2022, Greater Manchester recorded 71 traffic fatalities or serious injuries every month, with 64 lives lost over the year – 25 of them pedestrians. Each of these tragedies was preventable.

Geoff Collins, Acusensus UK General Manager, said: “This trial shows that some drivers on Greater Manchester’s roads are engaged in dangerous driving behaviours that put themselves and other road users at risk. We can now use this knowledge to intelligently address the problems, making each journey safer for everyone.”

Together we’re working towards safer roads and a more secure future for everyone. We look forward to continuing this important work in the UK.

To learn more about the Greater Manchester Trial, visit: The Bolton News, Highways News and Manchester World.